Tackling food waste through innovation

The Eat It Up Fund fuels innovations that reduce edible food waste, ensuring food serves its purpose – to be eaten.

 

 
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Find out about the food waste busting initiatives

In the UK, 10.7 million tonnes of food are wasted each year by UK households, food service, food manufacturers, retailers and farming. (WRAP)

The Eat It Up Fund supports innovative solutions to address pre-farmgate edible waste, prevent edible food from being wasted at manufacturing and processing stage, minimise edible food waste from retailers and find ways to use surplus edible food in creative ways in communities or at home.

 

 
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Fund focus areas

The Eat It Up Fund is aimed at innovators with creative solutions to tackle edible food waste. Hubbub is looking for applications that: 

  • Address pre-farmgate waste 

  • Prevent food from being wasted at manufacturing and processing stage 

  • Minimise food waste from retailers 

  • Find ways to reduce or prevent food waste in communities or at home.   

 

 
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The fund is currently closed for new applications

 

 
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Who is Hubbub?

Hubbub is an environmental charity. Our purpose is to inspire action that’s good for the environment and for everyone. You can find out more about us here.

The Starbucks 5p Cup Charge 

The fund is being supported by the Starbucks 5p cup charge which is applied each time a customer purchases a drink in a single-use cup. Find out more here.